At Ramboll, we sometimes say that if nothing happens within 30 days, nothing will ever happen. This is obviously somewhat of an overstatement, but our experience suggests that there's some truth to it: the companies who follow up immediately after a survey achieve the most significant results.
A survey that isn't followed up is nigh on useless. In fact, research on this topic shows that measuring without following up can increase the level of dissatisfaction. In such cases, it would actually be better not to measure anything at all!
In other words, following up on your efforts is paramount in order to realise the gains of conducted surveys. And this is where Ramboll can assist through its expertise in strategy, business and organisational development. Developing the organisation itself encompasses both the managers, who will need to create an effective follow-up plan, and the employees, whom customers often see as the face of the company and who are therefore the last and most important participants in the transformation process.