Brand Factory Group

Mergers are always a challenge. It takes a lot to assist all employees in handling the many changes that enables two different cultures to become one.

Helping two cultures become one

Brand Factory Group is the result of an ambitious merger of two different advertising companies. From the very beginning, management was aware that integrating different workflows and corporate cultures rarely runs smoothly. That’s why Brand Factory Group chose Ramboll to find out how its employees experienced all the changes – big and small – while they were happening.

Hence, instead of waiting for possible problems to become major issues, they systematically identified potential conflict areas to ensure that management could address any problems while they were easily manageable – and perhaps even avoid them altogether. This would support two different corporate cultures to eventually become one.